This guide provides a functional definition of Local Dominator’s GeoGrid technology. You will learn how the heatmap works, what data it tracks, and how to interpret the colors to reveal your true visibility across every neighborhood.
Why Do You Need a GeoGrid Rank Tracker?
Old rank checkers only show your ranking from one spot. This is usually your office. This gives you a limited view of your results.
A GeoGrid fixes this problem. It acts like a real customer searching for your business from many different spots in your area. It turns a single number into a full map of your market.
What is a GeoGrid?
A GeoGrid is a map tool. It shows your local search rankings across a specific area.
The tool doesn’t just check your rank from one spot. It puts a grid of pins over your service area. Each pin acts like a customer standing in that exact spot. They are searching for your keywords.
The tool gathers data from every point. It creates a color-coded map. This helps you answer two main questions:
- Where do I rank? (Geographic reach)
- How high do I rank? (SERP position)
What data does it track?
The GeoGrid tracks how visible you are on two main lists.
- The Local Pack: The top 3 business listings that appear on the main Google Search results page. Learn more about Local Pack tracking.
- Google Maps: The organic rankings found when a user searches directly within the Google Maps application. Learn more about Google Maps tracking.
Pro Tip: Do you know the difference between these two? Read our guide on Google Maps vs. Local Pack. It explains why your rankings might look different on each one.
How to Read the Heatmap
The colors on the map allow you to see your true visibility across your entire market at a glance, instantly identifying your strong and weak spots.
- Green: Your business is in the top 3 (the “Map Pack”).
- Yellow: Your business is on the first page, but outside the top 3.
- Red: Your business has poor visibility, ranking below the top 10.
- No Color (Invisible): Your business is not ranking at all in this area.
Related Resources
- Next Step: How to Run Your First GeoGrid Scan
- Learn More: Setup Recurring Geogrid Scans
- Deep Dive: What a GeoGrid and How Does It Work?
- Strategy: Basic Strategies to Improve Local Visibility